Paid Media & Search
Google, Meta, TikTok, and local search put your property in front of travellers at the exact moment they are choosing, provided the right campaigns are funded in the right order. Start with our complete Google Ads guide for hotels, then use the campaign type comparisons and search-visibility guides to build accounts that report in bookings, not clicks.
Paid Media & Search articles
Meta Ads for Hotels: Every Campaign Objective, and the Creative That Works for Each
Meta gives you six campaign objectives, and each one hunts for something different with your money. This guide explains exactly what every objective does, then gets practical: the ad formats, the graphics, and the copy that work for each, summarised in a creative cheat sheet you can build campaigns from.
August 18, 2026
Every Google Ads Campaign Type Explained (and Rated for Hotels)
Google Ads offers ten campaign types, and hotel budgets regularly die in the wrong ones. This guide explains what each campaign type actually is, where the ads appear, and then rates every one for hospitality: fund it, test it, or skip it, with a comparison table and a clear funding order.
August 11, 2026
How to Get Your Hotel Recommended by ChatGPT, Gemini, and Claude: AEO for Hospitality
A growing share of travellers no longer search for hotels. They ask ChatGPT, Gemini, or Claude to recommend one, and the assistant answers with a shortlist. Answer engine optimisation is how your property gets onto that shortlist, and this guide covers the complete playbook.
August 4, 2026
Meta Ads for Hotels: How to Fill Empty Rooms in Off-Peak Season
An empty room tonight is revenue you never get back. Meta ads are the most controllable tool a property has for filling off-peak gaps, because they create demand instead of waiting for it. Here are the audiences, creative angles, and campaign structure that make quiet months pay.
June 9, 2026
Google Ads for Hotels: The Complete 2026 Guide
Google Ads puts your property in front of travellers at the exact moment they are ready to book, which is why it out-earns almost every other channel when it is run properly. This 2026 guide covers the campaigns that matter, realistic budgets by property size, Google Hotel Ads, and the geotargeting tactics that fill last-minute rooms.
May 26, 2026
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