Google Ads
When someone searches 'boutique hotel Cape Town' or 'luxury safari lodge near Kruger,' they are ready to book.
We put your property at the top of those results with precision-targeted Google Ads campaigns built specifically for hospitality.
The Challenge
Hospitality properties face fierce competition on Google. Generic campaigns waste budget on broad keywords that attract browsers, not bookers. Meanwhile, high-intent travel searches (the ones that actually drive tonight's check-ins) go to competitors who are bidding smarter. Without hospitality-specific campaign structures, you end up paying for clicks that never convert into guests through your door.
Our Approach
- Build campaign structures around high-intent hospitality keywords: property types, experience-based searches, location modifiers, and 'near me' queries that signal immediate booking intent
- Create separate campaigns for different revenue drivers: room bookings, event enquiries, group bookings, and spa or experience packages
- Implement geo-targeting strategies that prioritise searchers within key source markets while expanding reach during peak demand periods
- Write ad copy that speaks to what travellers and guests actually care about (location, unique experiences, availability, special offers), not generic marketing language
- Set up conversion tracking for bookings, phone calls, direction requests, and enquiry forms so every dollar is accountable
- Continuously optimise bids, keywords, and ad scheduling based on when your property converts best: weekday vs weekend, seasonal events, and holiday periods
What's Included
Hospitality-specific keyword research and campaign architecture
Search, Display, and Local campaign management
Ad copywriting tailored to your property and offers
Conversion tracking setup for bookings and enquiries
Geo-targeting and ad scheduling optimisation
Bi-weekly performance reporting with revenue attribution
Ongoing bid management and keyword refinement
Ready to Get Started?
Book a discovery call and let's build a marketing engine for your property.